Terms of Reference (Scope of Work)

Migration Misinformation and Digital Narrative Analysis Consultant

for the Mexico Migration Messaging Project

Partners of the Americas (Partners) is an NGO based in Washington D.C – United States, founded in 1964 with the objective of creating regional cooperation ties with the countries of the Americas to promote social development. Partners has had presence for more than 50 years and has carried out programs to conduct educational exchanges, combat child labor, promote youth leadership, and promote agriculture and food security.

The Mexico Migration Messaging Project (MMMP) employs an innovative communications strategy to increase migrants’ awareness of the risks and costs of illegal migration to the United States. By helping to counter misinformation, the project aims to empower migrants with information and deter illegal migration.

The objective is achieved through several innovative communication activities:

• Awareness-raising campaigns about the risks of illegal migration on Instagram, Facebook, X, WhatsApp, and other social media channels.
• Collaborations with social media influencers to expand the campaign’s reach.
• A regional digital advertising initiative that involves running digital advertising campaigns of migration-related information in priority countries in the region.
• Digital monitoring of migration-related scams on social media platforms and popular messaging applications and developing counter-messages to combat misinformation.

To support the project’s technical activities, MMMP is contracting a consultant to conduct digital monitoring of migration misinformation on social media platforms for a period of six months, starting September 16, 2026. S/he will monitor social media platforms and relevant digital channels to identify and analyze migration-related misinformation, misleading narratives, scams, smuggling facilitation or recruitment, enforcement misrepresentation, and other harmful or emerging digital narratives related to migration and migration misinformation; assess the reach, engagement, relevance, and potential risk of identified content; produce weekly migration misinformation monitoring reports with actionable findings and recommendations; and support the development of evidence-based counter-messaging to address priority misinformation narratives.

Principal Responsibilities

The consultant will support MMMP activities related to monitoring, analyzing, and responding to migration-related misinformation and emerging narratives on digital platforms. Responsibilities will include:

• Misinformation Monitoring and Identification
  • Develop a monitoring methodology and search framework with the MMMP team.
  • Monitor social media platforms and other relevant digital channels to identify, assess, and track migration-related misinformation, misleading narratives, scams, smuggling facilitation or recruitment, enforcement misrepresentation, and other harmful digital content that may influence migration-related perceptions, intentions, or behaviors.
  • Identify emerging and recurring narratives related to migration policies, border enforcement, immigration procedures, smuggling, fraudulent services, and other topics relevant to MMMP communications objectives.
  • Track priority content and narratives across relevant countries and audiences, with particular attention to trends that may influence migration-related perceptions, intentions, or behaviors.
  • Identify significant changes in narratives, tactics, platforms, sources, or audience engagement that may require further analysis or a communications response.
• Narrative Intelligence and Information Ecosystem Analysis
  • Track the evolution of priority narratives across reporting periods and identify whether they are new, recurring, escalating, stable, declining, or re-emerging.
  • Analyze broader patterns across narratives, actors, platforms, audiences, persuasive tactics, and reporting periods to identify meaningful changes in the digital information environment.
  • Translate ecosystem-level findings into actionable intelligence and recommended monitoring or communications priorities.
• Analysis and Risk Assessment
  • Analyze content to determine its main narrative, target audience, source, geographic relevance, reach, engagement, and potential influence.
  • Develop and consistently apply a risk assessment framework based on factors such as reach, engagement, behavioral intent, potential harm, persuasiveness, recurrence, and relevance to MMMP objectives.
  • Assess narratives based on their relevance, prevalence, potential harm, and alignment with MMMP monitoring priorities.
  • Identify and analyze patterns across reporting periods, including recurring, emerging, escalating, declining, and re-emerging narratives, high-performing content, changes in persuasive tactics, shifts in audience behavior, and changes in how harmful migration-related misinformation is produced, disseminated, and amplified.
  • Distinguish between isolated content and broader or emerging narratives that warrant continued monitoring or response.
  • Analyze audience responses and comment sections to identify information needs, misconceptions, behavioral intent, service-seeking behavior, trust signals, fears, and recurring questions relevant to communications strategy.
• Misinformation Reporting
  • Develop, maintain, and continuously refine a structured monitoring methodology, including priority platforms, keywords, search queries, hashtags, accounts, sources, narrative categories, inclusion criteria, geographic focus, and escalation criteria.
  • Prepare weekly migration misinformation monitoring reports summarizing priority content, narratives, trends, and findings in Spanish and English. Reports should clearly distinguish individual content findings from broader narrative-level and ecosystem-level insights, including significant changes from previous reporting periods, emerging actors or tactics, audience behavior signals, and implications for MMMP communications.
  • Include supporting evidence and relevant metrics, links, screenshots, or other documentation, as appropriate.
  • Highlight priority or high-risk narratives and provide clear recommendations for potential communications responses.
  • Contribute to periodic analyses and summaries of misinformation trends and findings for MMMP, the U.S. Embassy, and other project stakeholders, as requested.
  • Conduct quality assurance and validation of quantitative data, calculations, narrative classifications, translations, source references, and supporting evidence prior to submission.
• Counter-Messaging and Communications Response
  • Recommend appropriate counter-messaging approaches based on monitoring findings and identified misinformation narratives.
  • Draft evidence-based counter-messages and social media content addressing priority misinformation and misleading narratives.
  • Identify opportunities for proactive communications that anticipate or address recurring misinformation themes.
  • Coordinate with MMMP communications staff to translate monitoring findings into actionable content recommendations.
• Coordination and Continuous Improvement
  • Participate in regular MMMP coordination meetings to present relevant findings, emerging narratives, and recommended responses.
  • Incorporate feedback from MMMP into monitoring methodologies, reports, and recommendations.
  • Maintain organized records of monitored content and narratives to support longitudinal analysis and project reporting.
  • Recommend adjustments to monitoring priorities, keywords, platforms, sources, and analytical approaches based on emerging migration trends and the evolving digital information environment.

 Minimum Job Requirements:

• Undergraduate degree in Communications, Journalism, Political Science, International Relations, Migration Studies, Sociology, Public Policy, or another relevant field.
• Minimum two years of professional experience in social media monitoring, social listening, digital research, communications research, misinformation/disinformation analysis, or a related field.
• Demonstrated experience monitoring and analyzing social media and other digital platforms to identify emerging narratives, trends, misinformation, disinformation, or potentially harmful content.
• Experience using social listening, digital monitoring, social media analytics, or related research tools to collect, organize, and analyze digital content and audience activity.
• Strong quantitative and qualitative analytical skills, including the ability to assess social media metrics, identify patterns across multiple sources, and distinguish isolated content from broader or emerging narratives.
• Demonstrated ability to produce concise, structured analytical reports that synthesize large volumes of information and clearly identify key findings, trends, risks, and actionable recommendations.
• Strong research and fact-checking skills, including the ability to verify claims using reliable and authoritative sources and differentiate between inaccurate, misleading, unverified, and factually supported information.
• Experience analyzing Spanish-language digital and social media content targeting Latin American audiences is highly desirable.
• Strong writing and copywriting skills, including the ability to translate analytical findings into clear, accurate, audience-appropriate counter-messaging and communications recommendations.
• Demonstrated capacity to work independently, manage multiple monitoring and reporting priorities, respond to emerging issues, and meet strict weekly deadlines.
• Bilingual fluency in Spanish and English, with excellent written and verbal communication skills in both languages.
• Strong interpersonal skills and demonstrated ability to collaborate effectively with communications teams, project staff, and other stakeholders.
• Knowledge of migration issues, policies, and information environments in Mexico, Latin America, and the United States, including familiarity with irregular migration, migrant smuggling, immigration procedures, and migration-related misinformation, is highly desirable.

An important reminder: As consultant you may have access to sensitive information and may be involved in discussions or have knowledge about issues not available to other staff. Maintaining confidentiality and using discretion when discussing Finance, HR, and Executive issues, especially within the Partners Office, is of the utmost importance.

If interested, please send your CV, letter of interest, and a quote to mochoa@partners.net by September 1^st, 2026.