Mexico Awareness Raising Project

The Mexico Awareness Raising Project (MAP) integrates and expands upon existing efforts in Mexico to promote information about the 2019 Mexican Labor Reform, ensuring that workers, employers, and other key labor stakeholders can effectively navigate and utilize the country’s new labor systems. By strengthening outreach and education, the project supports fair labor standards and more balanced competition within North American trade.  Funded by the U.S. Department of Labor’s Office of Trade and Labor Affairs, this project will be implemented over a period of 4.5 years, from January 2021 to June 2025. 

To advance its objectives, Partners of the Americas (Partners) collaborates with local and international civil society organizations, and engages prominent labor rights organizations, unions, and confederations in five key sectors—mining, auto assembly, auto parts, steel/aluminum, and electronics—where Mexico’s labor reforms have significant implications for labor conditions and trade commitments. 

MAP’s initiatives include equipping workers, employers, and union leaders with knowledge of their rights and the mechanisms available to address labor disputes. The project also strengthens the capacity of the federal and state-level Secretariat of Labor and Social Welfare (STPS) and key institutions to conduct labor rights outreach and ensure effective implementation of labor reforms. 

By improving awareness of labor rights and promoting fair workplace practices, MAP supports Mexico’s efforts to uphold labor commitments under the United States-Mexico-Canada Agreement (USMCA). This contributes to a stronger, more stable labor environment that benefits both Mexican and U.S. workers, reinforcing ethical labor practices and supporting fair competition across North American supply chains. 

162.2 million workers were reached through social media campaigns, plus 12.5 million more via public labor institutions
568 stakeholders trained on the 2019 Labor Report, covering union rights, labor rights, and collective bargaining
45 public officials trained in digital skills to improve communications about the 2019 Labor Reform
27 machine workers completed the second cohort of the women’s empowerment program
10 business associations participated in workshops on the 2019 Labor Reform