FOR IMMEDIATE RELEASE – May 24, 2016
ESPN DEDICATES MULTIFUCTIONAL SPORTS COURT IN ARGENTINA
LA CAVA, SAN ISIDRO, CELEBRATES DONATION OF A NEW SAFE PLAY SPACE
Built by community volunteers and ESPN employees, the new safe play space will be the home of sustainable programs teaching young people job skills through sports.
Community leaders, residents, government officials, special guests and ESPN employees gathered in La Cava, San Isidro, today to participate in the opening of a new court space built especially for La Cava and its residents. The global project, which in just one month has seen court builds in both La Cava and Rio de Janeiro, is led by ESPN and community organizations, love.fútbol, A Ganar, and UASI.
The court and surrounding area, which includes a new playground and a refurbished park, were built and beautified with the help of community residents and ESPN employees. This newly revitalized space will be home to ongoing programming for young people in the community where they will learn job skills and be empowered to fulfill their potential, all through the power of sports. The program was developed by award-winning organization A Ganar, which provides communities across Latin America with training and skills that lead to employment through soccer.
Hosted by ESPN Latin America talent, Leo Montero, the event was attended by community members, ESPN leaders and employees, as well as government officials, including the Mayor of San Isidro, Gustavo Posse, and included cultural performances by local kids, as well as special recognition of community leaders who volunteered their time to the project.
“This is a clear example of ESPN’s commitment to our communities. We are convinced that sports are one of the best ways to positively build on youth’s values." said Guillermo Tabanera, senior vice president and general manager, ESPN Latin America.
“ESPN is committed to providing resources to kids in La Cava to play sports,” said Russell Wolff, executive vice president and managing director, ESPN International. “We are pleased to collaborate with love.futbol, A Ganar, and UASI to build this court in a community where there is a need as it can make a difference.”
La Cava is one of the largest and most impoverished areas of greater Buenos Aires with a prevalence of crime, drugs, alcohol, violence and firearms use.
love.futbol, which builds community sports facilities all over the world, helped to select the location for the new court, working closely with local municipalities, as well as UASI, a La Cava organization with more than 25 years of experience providing services to the community. The collaboration helped to create a true sense of ownership of the space by the community, enabling ongoing, sustainable and impactful use.
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ESPN Corporate Citizenship: ESPN believes that, at its very best, sports uplifts the human spirit. Its corporate citizenship programs use power of sport to positively address society’s needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. For more information go to www.espn.com/citizenship.
ESPN Latin America: Launched in 1989, ESPN’s pan-regional Latin America network transmits to 19 countries and territories, in high definition, divided by North, South, Brazil and Caribbean feeds to better serve the fans in each region, broadcasting in Spanish, Portuguese and English. ESPN is currently available in over 39 million homes in the region. ESPN offers regional networks that include ESPN, ESPN 2, ESPN+ Sur (Argentina, Paraguay, and Uruguay); ESPN+ Andina (Chile, Bolivia, Peru, Ecuador and Colombia); ESPN Brazil and ESPN+ (ESPN HD in Brazil). In 2011, ESPN3 launched in Spanish-speaking Latin America, becoming the new, dynamic sports destination for the younger sports fan. The network is available via television, computers, tablets, and mobile.
A Ganar: Led by Partners of the Americas, the A Ganar Alliance combats youth unemployment in Latin America and the Caribbean using team sports. In essence, A Ganar is a youth employment program wrapped inside of a ball. At-risk youth, ages 16- 24, acquire marketable job expertise by building on six core sport-based skills: teamwork, communication, discipline, respect, a focus on results, and continual self-improvement. In 7-9 months, youth learn life and vocational skills and complete internships with local businesses. They learn to bring the best values of sport and apply them to the workplace. For more information, visit www.partners.net/aganar or @A_Ganar.
love.fútbol: love.fútbol creates community soccer fields that act as community centres and catalysts for sustainable social change. They partner with communities to plan, build and manage low-resource, high-impact fields that encourage informal, creative soccer, act as hubs for social programs, generators of social enterprise and provide authentic, highly-visible touch points for brands. They have worked in some of the most difficult conditions across Latin America.
UASI: Unión y Amistad de San Isidro works to promote good values, provide heath education and to encourage young people in the area to remain in the education system. A fundamental part of the project is building a sense of community for all the stakeholders taking part. The main objective is for participants to learn, live and convey values whist taking control of their lives.